We provide tools to reach the public in any situation, any venue, any time.
Strategy Development
Defining the relationship you have with the public is pivotal to the success of your campaign.
It’s kind of like a GPS. You want to get from point A to point B and you’re given several options to get there. Which route do you take?
Some options are better than others. You need to consider important factors. What is your message? Who do you want to reach? How will you reach them?
CMG points you in the right direction to help you get where you need to go. We craft noticeable pitches about your company or organization that we know will garner interest from the media and offer valuable exposure.
We uncover the distinctive qualities that make your organization stand apart from the others.
- We shape your message to grab the audience’s attention.
- We implement campaigns that complement your current efforts while accentuating your company’s strengths.
- We reinforce your brand to resonate throughout various media channels.
Media Placement
Media coverage puts your campaign at the forefront of the public eye.
Some companies have great intentions, but their efforts may go unnoticed because it’s not targeted properly. Others exhaust their budgets on press releases that go to the wrong people. They may try to reach a national audience when in fact, a more local or regional effort is more beneficial.
CMG considers your audience and how they prefer to receive information. We make sure your message will be seen by the right people in the right media outlet so IT GETS NOTICED!
- We represent your organization to ALL media channels – television, radio, periodicals, trade shows, conferences, direct mail, e-mail, internet and social media.
- We write insightful press releases that showcase your message in print publications.
- We secure interviews that increase visibility and enhance your presence.
- We initiate opportunities that bolster your image and reputation.
- We solidify lasting impressions for long-term business prosperity.
Are You Part of the Social Media ‘Conversation’?
Website and social media activity piques viewer interest and draws in audiences.
What will they find when they look for your business?
At CMG media placement goes beyond mainstream media, giving you the power to expand and enhance your audience’s experience.
- We identify the best channels for reaching your audience and communicating your message.
- We show you how to use the internet to maximize your campaign’s reach.
- We navigate social networks to ensure your message and voice are working to positively affect your campaign.
- We uncover ways to increase your audience’s level of engagement and awareness.
- We establish measurable goals so you can track your progress.
Public Imaging
They say first impressions are the ones that count.
We agree. When you or your company present yourself in a press release, broadcast interview, article, marketing materials, blog or conversation you need to assume that someone is always looking at it or hearing it for the first time. So your point, your message, your presentation must be clear, concise and creative.
CMG not only helps your message stand out, we help you deliver it. We understand in this world of information overload, you only have seconds to capture someone’s attention. So, yes, we are all about first impressions – lasting ones!
Let CMG show you how:
- To shape a quote for your next press release or business seminar.
- To posture yourself when being interviewed to show confidence and sincerity.
- To speak with authority and control.
- To dress for an interview or presentation (yes, it matters!)
- To communicate effectively by phone or with a client.
- To further your campaign in everyday activities.
Crisis Management
It happens sometimes without warning and in many ways. You find yourself at the center of controversy and your reputation is at stake.
Unlike a planned public relations campaign a crisis is an event that threatens your company’s viability. It sets your business in a downward spiral with no end in sight.
Time is of the essence when a crisis occurs. You don’t get a second chance to “right a wrong” so your response needs to be well-thought out and crystal clear!
CMG maps out what needs to happen immediately, in the coming days and in the future. We help diffuse the situation, and even in if the client is in the wrong we help save face by careful and controlled messaging.
- We assess the situation and devise strategies to appropriately address public perception.
- We get your message out to the right media to pacify the situation as quickly as possible.
- We educate you and your employess on how to interact with the media during the crisis.
- We safeguard your reputation to ensure long-term recovery, often turning the crisis into a positive experience.